Consumer electronics
Apple
Reports well over half of the material in its products as recycled or renewable, with commitments to 100% recycled cobalt in Apple-designed batteries, recycled rare earths in magnets and recycled tin, gold and aluminium — backed by its own disassembly robotics.
InsightVertical integration lets one company create its own recycled-material market. Almost nobody else can. The industry-wide lever is repairability, not robots.
Automotive
Renault Group
The Refactory at Flins — Europe's first plant dedicated to vehicle circularity — plus The Future Is NEUTRAL, a dedicated closed-loop materials business targeting substantial circular-economy revenue by 2030.
InsightCircularity structured as a profit-and-loss with its own balance sheet outperforms circularity structured as a sustainability programme.
Beverages
The Coca-Cola Company
In late 2024 restated its packaging goals: a collection ambition of roughly 70–75% for bottles and cans by 2035 and 35–40% recycled material, replacing earlier 100%-by-2030 language.
InsightThe most honest data point in the sector. Collection cannot be bought by one brand; it requires deposit systems and EPR that companies must actively lobby for.
FMCG
Unilever
Cut virgin plastic use materially against its 2019 baseline, then in 2024 rebased its targets — a lower virgin-plastic reduction, on a longer timeline, with reusable/recyclable design goals pushed toward 2030.
InsightSachet economies in emerging markets remain unsolved. Redesigning the format beats optimising the polymer.
Home & furniture
IKEA (Inter IKEA)
Targeting a fully circular business by 2030: buy-back and resale, free spare parts, and a majority of materials already renewable or recycled across the range.
InsightSpare parts given away for free are the cheapest lifetime-extension programme in retail — and the least copied.
Building materials
Holcim
Recycles millions of tonnes of construction and demolition material annually through its ECOCycle technology, with recycled aggregates in ready-mix concrete lines.
InsightThe only heavy-industry player treating rubble as feedstock at scale. If cement's circular share moves, the global number moves.
Mobility & materials
Michelin
Roughly a third of tyre material is already recycled or bio-sourced, with a stated route to 100% sustainable materials by 2050 and a long-standing retreading business for truck fleets.
InsightRetreading is circularity that was profitable before it was fashionable. Look for these legacy loops in every industry.
Lighting & health tech
Signify · Philips
Both report circular revenues as a headline financial metric — light-as-a-service, refurbished medical systems, take-back and parts harvesting on imaging equipment.
InsightOnce circularity is a reported revenue line, it survives budget cycles. Turning it into a KPI the CFO owns is the real structural change.
Batteries
CATL · Brunp
Operates among the world's largest battery-recycling systems, reporting very high recovery rates for nickel, cobalt and manganese and steadily improving lithium recovery.
InsightChina built the recycling capacity next to the cell plants. Western projects built it next to the venture capital. Geography of feedstock decides the winner.
Environmental services
Veolia
Its current strategic plan puts billions into growth areas including a substantial expansion of plastics recycling capacity, hazardous waste treatment and water reuse.
InsightThe utility model — long contracts, regulated volumes — is the only proven way to finance sorting infrastructure at national scale.
Flooring
Interface
Carbon-negative carpet tile lines and a long-running take-back programme, with recycled and bio-based content designed in from the yarn upward.
InsightTwo decades of consistency beat a decade of ambitious targets. Circularity compounds only if the strategy outlives the CEO.
Resale platforms
Vinted · Back Market
Second-hand fashion and refurbished electronics marketplaces operating at genuine scale and, in Vinted's case, profitability — without owning a single factory.
InsightThe fastest-growing circular businesses of the past decade were not recyclers. They were marketplaces that made the second life easy.